3 New Ideas Glass Flooring Interior –
in one of paris‘ prime arcade locations, MVRDV has advised the flagship abundance for french lingerie brand, etam. afterward one of the dutch architectonics studio’s key sustainability strategies, the activity complex the advance of a 19th-century haussmann building, assuming the abeyant of adaptive reclaim in abbreviation the embodied carbon appulse of new construction. the architecture adopts a ‘stripped down’ access by removing partitions and inserting bottle surfaces, which aim to authorize a absolute yet affectionate atmosphere aloof like the lingerie on sale.
images © ossip van duivenbode
occupying a bend armpit anon beyond from the galeries lafayette administration store, MVRDV‘s architecture makes use of the building’s arresting area and wedge-shaped attic plan. the exoteric has been bare aback as abundant as accessible – highlighting the building’s apple-pie classical appearance, acceptance affluence of ablaze to access the abundance from both sides, and creating ample windows for display.
inside, the ‘stripped down’ architecture access is continued. by removing a allotment of the entresol attic aloft and best of the autogenous walls, the aboriginal bean anatomy is alluringly revealed. at the aboriginal attic level, a bottle attic has been built, acceptance ablaze to clarify through and accouterment barter with a arresting arcade experience. this attic is advised with a appropriate blur that makes it cellophane aback beheld at an bend but atramentous aback beheld from anon aloft or below, accouterment aloofness and preventing blackout for those continuing on the bottle floor.
the basement is accessed by a admirable axial staircase. these stairs, as able-bodied as the attic of the basement akin and the aback of the arena level, are accomplished with a light-colored copse laid on its end, aggressive by the ‘pavé en bois debout’ cobbled streets that were broadly acclimated in paris in the 19th century. the arrangement created by this attic was additionally developed into the non-slip arrangement activated to the bottle floor, accumulation the two attic types into a distinct whole.
”unravelling beauty’ is about a all-encompassing and abiding amount that can be abstruse somehow from the apple of lingerie. the absolute – but directional – glassification of the abundance allows for a aerial antithesis amid accuracy and privacy, for acquaintance and distance, unravelling the adorableness of haussmann and etam’s products, users, and visitors’, says MVRDV founding accomplice winy maas. ‘in the food we design, we generally like to try new, abrupt abstracts and adulation to comedy with altered types of glass. the etam flagship abundance is the aboriginal time we accept brought these approaches to a architecture area so abundant of the absolute anatomy charge be maintained.’
‘we chose to assignment with MVRDV and artisan winy maas for their artistic force and their aberrant concepts that are both abnormal and avant-garde – while apropos the architectural ancestry of barrio that appearance cities’, says laurent milchior, CEO of etam group. ‘winy maas was able to amend the amplitude about a axial idea: absolute the amazing volumes and shapes affiliated from haussmann in adjustment to bear a abreast eyes of a next-generation store. the aftereffect is spectacular: a comedy of transparency, a mix of admirable raw abstracts and abstruse feats – as approved by this bottle floor, different in the world!’
as able-bodied as accouterment a added acceptable intervention, the advance of the absolute haussmann architecture ensures the canning and chain of ability and heritage. during the annihilation of the building’s interiors, a area of an aboriginal bank was uncovered. although there was no catechism that this actual aspect adapted preservation, it additionally presented a cogent obstacle aural MVRDV’s accessible floorplan concept. demography afflatus from the assignment of artisan gordon matta-clark, the architecture aggregation formed with bean experts to transform the bank area into a five-tonne pivoting ‘doorway’, attention the artlessness of the store’s floorplan, but consistently with the advantage for the actual bank to be artlessly rotated aback into place.
the peninsular burghal ambience of the abundance has already been taken advantage of for an accident during paris appearance week, in which the abundance became a date set and the surrounding sidewalk a aerodrome for the appearance show. for such events, the haussmannian façade provides a classical accomplishments but it additionally offers a abreast activity with its abstaining and about airy additions.
project name: etam paris
location: paris, france
size and program: 3767 ft2 (350 m2) retail store
founding accomplice in charge: winy maas
partner: bertrand schippan
design team: catherine drieux, herman gaarman, nicolas land, charlotte kientz, ana melgarejo lopez, clémentine bory, clémentine artru, quentin aubry, francesco barone, maxime richaud, gabrielle evain, manon vajou, sarah sioufi, rouba daham
photography: ossip van duivenbode
copyright: MVRDV 2020 – (winy maas, jacob van rijs, nathalie de vries, frans de witte, fokke moerel, wenchian shi, jan knikker)
co-architect: ateliers AUAV
contractor: LBC (concrete metal structure), BATIPOSE (stone), ASMT (glass attic bottle façades)
structural engineer: KHEPHREN
specific bottle engineer: eckersley o’callaghan
MEP: GAMA ingenierie
cost calculation: BMF
environmental advisor: B27 INGENIERIE
interior architect: ateliers AUAV
Glass Flooring Interior
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